The web-based problem solving learning and training package is based on the previous Leonardo da Vinci-project LeFF Learning Fashion Fair. The project was designed for use in the fashion industry. The content, fair campaign process, and the mental tools for the learning process as well as the chosen elements of the digital portfolio will be integrated into the individual learning environments of its users. The results of the project arise from collaboration within the key target groups: SMEs, trainers and students from each partner country.

The work plan will be divided into logical phases and work packages.

Phases

1. Development phase: Development of a web-learning method (mental tools) for web leaning and training environment, structure, content and script. The script will include translation and integration of the digital portfolio method.
2. Testing phase: Testing the programme in test groups of each partner country involving SMEs, trainers and students. The industry sectors in each country are varying.
3. Finalising phase: Finalising the package using the reports and experiences of each test group.
4. Dissemination of the project according to a carefully designed programme in each partner country

Diagram

Development area

The project involves planning, designing, testing and producing a web-based marketing communication learning package. This package assists and guides the user in planning and implementing their trade fair participation in an efficient and competitive way. The user will conceive their fair participation as part of the company’s marketing strategy and customer relationship management.

Areas of development:

• Curriculum – learning goals
• Portfoliomethod
• Learning and thinking tools
• Tutoring tools
• User´s interface